Jon Kreps
12 Mar 2015
landing page optimization
For many website owners and managers, trying to increase landing page conversion rate boils down to website split-testing. Or, some say to hell with split testing and just flat out change key sales page components like pricing, headlines, or CTA’s. Bravo to both approaches but they could ultimately land you in bankruptcy for three simple reasons: 1. Large Testing Samples Required to Verify Results Let’
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