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split testing

Best Split Testing Advice is to Stop Worrying About Headlines on Sales or Landing Pages

split testing advice
The absolute best split testing advice we can honestly offer is to stop wasting all your time on the headlines.  Now we understand that there are loads of so-called Internet Marketing experts telling you the opposite.  In some cases, I am sure they even have split testing screenshots showing you how one headline “converted” better than the other.  However, here are three simple but undeniable reasons why
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