logo

WEBSITE OPTIMIZATION SERVICES
CONSULTING & EVALUATION

Tag

website traffic analysis

Conversion Rate Optimization Benefits Include Massive ROI Compared with SEO, PPC, or SMM

conversion rate optimization benefits
Although conversion rate optimization benefits do include a massive ROI compared to similar investments in SEO, PPC, SMM or even Content Marketing, let’s get the bad news out of the way first: Conversion Rate Optimization (CRO) Isn’t for All Sites and Won’t Always Generate a Great ROI In fact, smaller sites with less than 100 unique visitors per day are probably not going to see a positive ROI from
Read More
Share Button

Web Traffic Analysis: Here’s How the Nerds Make You More Money Than the Slick-Talking Marketers

web traffic analysis
I know that web traffic analysis is a very boring topic and more importantly: If you want to grow an online business, then the conventional wisdom is to market your site and thus get more traffic to it. So that means, in most cases, plopping down some money on one of these Internet Marketing services: PPC Advertising (Google Adwords, Facebook, LinkedIn, etc.) SEO & SEM Social Media Marketing Content Marketing Mob
Read More
Share Button

Will Website Optimization Boost Conversion Rate Enough to Justify the Expense?

boost website conversion rate
If I’m brutally honest, then I would tell you that website optimization benefits do not always justify the expense and time investment. However, it’s equally true to say that in the majority of cases, optimizing a website can literally boost overall conversions by 50-100% or more with zero increase in marketing costs. However, website optimization (aka conversion rate optimization) also tends to be a sizeable investm
Read More
Share Button

So What is Website Optimization?

website optimization infographic
It’s a deceptively simple question: What is website optimization? Is it basically just SEO where the objective is to boost online sales via higher quality and quantity of traffic? Or is site optimization more akin to website split testing where the objective is to test headlines, bullet points, and offer details to find the best converting combination? Perhaps we are actually talking about conversion rate optimizatio
Read More
Share Button